Charity branding and visual identity

Is your brand working as well for you as it could do? From audience research to brand guidelines, we can help.

Three people standing around a screen with typography on it

Our approach to branding

Think of branding as how people talk about your organisation when you’re not in the room. How do you think your organisation is coming across? We collaborate with your stakeholders and team to produce a unique visual identity that expresses your organisation’s values and personality.

Pages from the Human Dignity Trust brand guidelines

We carried out a complete brand refresh for the Human Dignity Trust

Our process varies according to the client and the brief, but we always avoid jargon and ‘design speak’ – while we will talk you through our moodboards, we’ll never talk about ‘love marks’ or ‘reaching out going forward’!

Our typical branding process includes the following steps:

  • We’ll really get to know your organisation, understanding your personality, values, tone, aspirations and more. We’ll combine this with a design analysis of your competitors and peers so we know the best – and worst – of your sector.
  • We’ll create moodboards to explore initial design directions and present them to you for feedback. See our work for LGBT rights organisation Human Dignity Trust or FORWARD.
  • We’ll carry out further experiments and design investigations based on your feedback, towards logos and/or wordmark concepts.
  • Once we’ve agreed one or two final routes, we’ll apply these to assets (letterheads, tote bags, T-shirts etc) so you can visualise your new brand coming to life. We’ll then finesse these based on your feedback. 
  • This usually includes logos, colours and typography, with potential for other brand needs – iconography, illustration, photography and more.  
  • Once you’re entirely happy with your new visual identity, we’ll produce all your final assets and in-depth brand guidelines. 

Then you’re good to go!

We've really enjoyed working with Fat Beehive to redevelop our branding and to build an elegant and powerful new website. They've really helped us to put together a new brand that reflects who we are as an organisation and speaks to our diverse stakeholders.
Alistair Stewart, Senior Advocacy Adviser, Human Dignity Trust

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