Our approach to branding
Think of branding as how people talk about your organisation when you’re not in the room. How do you feel your organisation is coming across?
Is everyone speaking with the same tone of voice? And does this match your strategic vision? Does your logo look great on every channel, or is there confusion within senior management about why investing in branding matters?
With our collaborative approach, we can help your purpose-led brand, charity or social enterprise become professional, engaging and trusted by your audiences. Our flexible process can involve the conceptual work of tying a communications strategy to your visual identity, as well as the practical needs such as ensuring your colours are digitally accessible.
Our outputs vary according to the client and the brief, but we always avoid jargon and ‘design speak’. While we will talk you through mood boards, we’ll never talk about ‘love marks’ or ‘reaching out going forward’!