Human Dignity Trust (HDT) is a UK-based NGO that works with LGBT activists globally, assisting them to use the law to defend the rights of LGBT people. Since 2011 they’ve worked with local activists in 18 countries to challenge and change the laws that criminalise lesbian, gay, bisexual, transgender people.
However, from a brand perspective, the look and feel of their collateral didn’t echo the professional services offered, nor the openness of their staff and partners.
HDT approached Fat Beehive with a desire for their brand to reflect who they are as an organisation now: professional, approachable, modern, trusted and world-class. We helped them define their four primary audiences as donors, lawmakers, human rights activists on the ground and journalists.
They needed a complete overhaul, from the website to printed materials, to choosing new typefaces, templates and a thoughtful new logo.