User experience (UX) and audience research

We can help you understand what your users really need from your website – and how to give it to them.

One man passing a coloured card saying 'Our approach' to another man

UX the Fat Beehive way

Defining, understanding and prioritising your audiences’ needs is a key part of any successful website build. You also need to factor in your organisation’s requirements, however. That’s why we take a pragmatic approach to UX, finding the sweet spot that works for all stakeholders. Read more about our approach in this blog: ‘UX in three simple steps’.

We base all our UX work on robust initial research that encompasses your analytics, keywords, sector and audience insight.

We’ll then run activities that help us translate this analysis into your site’s information architecture (IA). Typical activities include:

  • Audience focus groups or individual interviews
  • User personas and user journeys
  • Card-sorting workshops involving your internal team, stakeholders and/or user group representatives
  • Online surveys, often combined with an online card sort

During our user group facilitation and analysis, we will apply best practice guidelines to make sure that vulnerable participants or those with accessibility requirements have their voices heard. We continually seek to challenge and understand any unconscious biases we may bring to group work.

Collage of different screen sizes displaying the new EIA website

Our website project for the Environmental Investigation Agency began with a standalone UX phase

We couldn’t be happier with our new site and we’re confident it’ll make a great difference to our work. What stood out to us from the start is the expertise Fat Beehive has across the board, and it was great to see that come out throughout the project. Things went from strength to strength and Tim ably steered the ship with calmness and good humour.
Luke Pickering, Head of Communications, Environmental Investigation Agency

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