UX the Fat Beehive way
Defining, understanding and prioritising your audiences’ needs is a key part of any successful website build. You also need to factor in your organisation’s requirements, however. That’s why we take a pragmatic approach to UX, finding the sweet spot that works for all stakeholders. Read more about our approach in this blog: ‘UX in three simple steps’.
We base all our UX work on robust initial research that encompasses your analytics, keywords, sector and audience insight.
We’ll then run activities that help us translate this analysis into your site’s information architecture (IA). Typical activities include:
- Audience focus groups or individual interviews
- User personas and user journeys
- Card-sorting workshops involving your internal team, stakeholders and/or user group representatives
- Online surveys, often combined with an online card sort
During our user group facilitation and analysis, we will apply best practice guidelines to make sure that vulnerable participants or those with accessibility requirements have their voices heard. We continually seek to challenge and understand any unconscious biases we may bring to group work.