The London Landmarks Half Marathon was a brand new race, so the organisers needed a website that captured their vision for the event and encouraged would-be runners to sign up. The timescales for website delivery were very tight, due to the huge amount of behind-the-scenes negotiation and authorisation typical of a public event of this size.
This event is not your average half marathon. As well as being the only half marathon to go through both the City of London and the City of Westminster, it has the additional dimension of taking runners on a cultural tour. Runners are encouraged to engage with the city’s landmarks and heritage, learning some of its quirky and hidden secrets along the way. Therefore it was crucial that our design was something a bit different, visually engaging users while also showing the event’s charitable focus.