Health Poverty Action came to us with a site that was 10 years old and severely restricting their creativity in growing their fundraising and communications efforts. The design was dated, with a dull colour palette and confusing layout. To complicate matters they had several visual voices, with different looks across digital and print, including sub-campaign brands that were separate to the main brand.
Health Poverty Action wanted their new website to act as a tool for fundraising, campaigns and storytelling. Its design needed to convey the organisation’s grassroots focus and non-corporate personality, putting local communities front and centre while making a bold case for investment from the powers that be.
They asked us to consolidate their visual identities for the website, working from the existing brand guidelines to push their existing assets as far as possible. The site needed to incorporate storytelling at every level and really bring across Health Poverty Action’s main message: poverty is created, but we can change the system if we work together.