Tusk are one of the world’s leading organisations in African conservation, and they needed a site that reflected this. They had a strong offline brand, but their digital identity and presence lagged well behind. The site wasn’t user-centric and their primary brand colour had been over-applied, making it seem washed-out.
Tusk wanted their new website to provide clear, knowledgeable information and portray a sense of urgency to drive donations and generate an online profile for the organisation. It was important to showcase the stories, people and ideas that are changing Africa with Tusk’s support, and to do so with a strong, bold narrative that encouraged action.