The website design and functionality are inclusive for all AAH’s audiences, whether a journalist, policymaker, casual site visitor or committed meaning seeker. The design stays true to the brand identity while pushing it further to solve uniquely digital challenges.
The range of components appearing in different ways across different pages, gives the content editors flexibility, while still appearing on-brand and meeting priorities uncovered in the content strategy.
The curated ‘Our impact’ page brings storytelling to the fore, displaying human stories in a much more ‘editorial’ approach than many listing news pages. Subtle motion and parallax enliven the design, while a vibrant image delights users in the footer.
As well as the option to share on social media, each blog article asks users to take an action, with ‘related content’ components ensuring no dead-end journeys. The flexibility of the Page Builder components built into the bespoke WordPress CMS enables content producers to create enticing pages, featuring promos, image galleries and calls to action.