Greenpeace. The name alone evokes a world-renowned organisation that fearlessly stands up for environmental issues in the face of multiple challenges. However, their old site was visually dated, struggled to show off their unique, powerful imagery and videos, and wasn’t connected to their other, more dynamic channels.
There were clear gaps in user tracking capabilities, meaning that the team lacked crucial information on site performance and user interaction with key elements. Following investment in extensive email campaigning and social media, the website was the final piece of the puzzle to help Greenpeace reach their full digital potential.