Delightful Ethical Digital

23rd January 2023

LIVE: A fun and vibrant new platform for FitzRoy

A playful new design and audience research drives the new website for adults with complex support needs

When Elizabeth FitzRoy and John Williams proposed the idea of creating dedicated spaces for adults with complex support needs in place of traditional institutions in the 1960s, many were sceptical about how this would work. 60 years on, FitzRoy now supports more than 800 people with learning disabilities, autism and mental health needs in over 70 homes and services across England.

FitzRoy about us

The new website reflects the positive force that the organisation is, featuring a richer use of their own imagery to replace old stock photos and subtle animation that incorporates updated brand motifs, signifying an uplifting journey. With limited brand assets, our designers had to get creative. Through deconstructing the existing logo, they created the shapes for new buttons and image masks creating brand consistency and uniformity across the site.

From a technical standpoint, the WordPress platform provides the organisation with the flexibility to create refreshed and engaging content such as nationwide services organised within a filterable listing page, alongside an integration with the charity’s existing jobs platform (Networx) making their hiring process as efficient as possible.

FitzRoy design concepts

With a renewed website, we’re excited to accompany Fitzroy on their journey in supporting people with learning disabilities to thrive.

See the new site

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