The climate crisis. An issue pushed to the margins of change for decades is now at the top of the agenda for global politics. Change is on the horizon following historic events such as the COP26 Climate Conference and the rise of climate-focused organisations for change including amongst them: Cool Earth. They have a simple belief that the most effective way to turn the tide of the climate crisis is to protect the best carbon-storing technology that exists, our rainforests. And how? Through supporting people living there.
Cool Earth’s previous digital platform, while efficient, struggled to communicate its mission and values and tell the story that makes them such a unique organisation within the environmental space. Similarly, world-beating content was hidden away and sacrificed due to a lack of flexibility within their existing CMS.