Young women’s unpaid work keeps families afloat, provides job opportunities for others and drives economic growth. Without it, society would fall apart. But could we put a figure to that unpaid work?
Ahead of a complete website redesign and rebuild, YWT approached Fat Beehive with a campaign idea to measure this with an online calculator.
The #YoungWomenCount digital calculator needed to be live in 8 weeks to fit into a wider International Women’s Day campaign, including a group of young women going to Parliament Square with giant calculators.
The design used their current branding with a bold colour palette enticing users to complete details in categories such as ‘Housework including cooking, cleaning and laundry’, ‘Caring for children’, ‘Transport’ and ‘Volunteering’.