The Trampery needed an invigorating rebrand that would connect with younger, diverse, and more socially-engaged audiences, whilst retaining their sincere, informal tone of visual voice. As innovative leaders in their space, the organisation wanted a brand that represented their ideals of boundary-pushing and a brighter and more diverse future.
Alongside this, a new website was required that was easy to navigate and would generate workspace, learning programme and venue hire enquiries – whilst maintaining focus on The Trampery’s social impact mission and values.
From a brand perspective, the logo has been recreated from scratch. Developing a number of executions through creative ideas in the form of mood boards, the ‘visionaries’ route best captured the values and mission of the organisation. Combining a unique and contemporary font with people-centred imagery and a bright contrasting palette creates a distinctly fresh and modern brand.
A comprehensive discovery report and a brand audit revealed that many users weren’t exploring the site further than its homepage. By focusing on The Trampery’s members, an intuitive sitemap has been developed and homepage content created that suits website users and the goals of the organisation, whilst building an online community for those with shared interests.