The challenge
Starting life only seven years ago, Breaking Barriers has grown into a national charity that has partnered with the likes of IKEA, Bank of America and WeWork to provide meaningful employment to refugees, as well as one-to-one advice and guidance, education, and training.
Working across London, Birmingham and Manchester, the charity’s support services help refugees get into work no matter their experience or skill level through bespoke programs that encompass skills building and English language training to enable them with the best possible footing when arriving in the UK.
The brief
With such rapid growth and increasing levels of support, the charity’s focus on impact meant that its brand and website had been neglected since its inception. As the organisation evolved, supporters, partners and research quickly outgrew the website. Those in need of support were struggling to access it quickly and easily while vital information was buried at the end of cumbersome user journeys.
After developing their new brand, we worked alongside Breaking Barriers to bring their audiences closer to their digital platform and worked together in creating the all-new website which provides the charity with a digital offering that helps refugees, instils confidence in potential partners and encourages donors to support their cause.