As an organisation, we’ve always been forward-thinking when it comes to diversity and inclusion. From working with the likes of Code4000 and hiring ex-offenders to organising Black in Tech to encourage diversity in the tech sector, we’ve always been committed to proactively influencing change. However, at our maiden BuzzTalks event, we wanted to delve deeper into how unconscious bias can impact the services we provide, namely our user research.
As a new initiative for Fat Beehive clients, BuzzTalks aims to amplify our team’s expertise around popular and current topics and offers our charity partners the opportunity to network with others in the third sector. For the first edition, our UX and research team explored how bias within primary research can ultimately lead to assumptions that can be wide of the mark.