Delightful Ethical Digital

8th March 2018

Our women in tech: Anna


Anna Alabau Producer

This International Women’s Day, we asked the incredible women who work at Fat Beehive how they’ve got to where they are and what their advice is for women at the start of their career in the tech and digital sectors. Find out what Producer Anna has to say…

What do you do?

I’m a producer. I’m involved in the creation of websites from the UX research stage to their launch. I work with UXers, designers and developers to make inspirational websites for our clients that meet their needs in every aspect.

Why did you start in digital/tech?

I am fascinated by everything tech-related: I think we have never before had as many means to make the world a fair, beautiful and creative place as we do now. Moving towards that is amazing, so I wasn’t about to miss out on being a part of it!

How have you got to where you are?

By a combination of curiosity, chance and courage. Learning a bit of everything I could lay my hands and lay my eyes on, experimenting, having fun, travelling and discovering other ways to do things and live life… being scared out of my bones to take huge leaps into the unknown, and taking them anyway. Moving on and always forwards to find myself in the right place at the right time on as many occasions as possible. And never ever losing the fascination about life that children are born with.

What advice would you give your younger self or other young women starting out?

I’d tell us it’s not true. Every time you think you can’t do something you want to do, you’re not clever enough, it’s not worth the effort or it’s already too late for you: it’s not true. Yes, time is a luxury, and having certain resources can get you places sooner than if you don’t have them. But you are your own master and, however long it takes, everything you learn is, first and foremost, for you to enjoy. So go ahead and do it.

At 34, I’m starting to learn code and I just have one regret: not daring to start ten years ago so I could enjoy it for longer!

How do you think tech should change to encourage more women to start out?

It’s not so much about a technological change, but about a social change. Men and women are equal in every capability, and differing in the ways we carry out certain tasks only enriches the goals we accomplish. Together. It’s about time everyone understands and respects that.

If we remember we’re all created equal, if we remember life is not about succeeding or failing but about trying, enjoying, creating,… and if we remember that one can only be brave when facing their fears, then courage is easier to find, not only for women but for everyone.

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