The Lullaby Trust had been working for years with a website that didn’t clearly explain who they were or what they did. It had a dated look and feel and was difficult to navigate: the homepage had three navigation menus, a repeated ask for donations and superfluous white space on both sides that made the text-heavy central section feel even more cluttered.
The Lullaby Trust asked us to produce a site that improved their KPIs in key areas such as bounce rate, time spent on site and number of returning visitors. They wanted the design to have a calming effect on users and inspire action right from the first moment you land on a page. They recognised that two of the site’s most important aspects, the shop and the donations process, were unwieldy and anything but user friendly, and asked us to totally overhaul them with their majority mobile audience in mind.