Everyone deserves the right to quality eye care and The Royal College of Ophthalmologists exists to ensure that this is a reality for patients both in the UK and around the world. Working with organisations within the NHS and the further eye care sector, the college provides professional development as well as guidance and training for their members. In addition to this, they also develop policy-led activities that bring positive change in patient care and healthcare.
The previous iteration of the website lacked intuitive UX and neglected brand guidelines had meant that the website design looked tired and outdated. Furthermore, survey results showed that while 70% of members expectations were exceeded with their membership, only around 16% would use the existing website and as their primary medium to engage with the college.