Changing Faces is the UK’s leading charity for everyone with a scar, mark or condition on their face or body that makes them look different. They campaign, support and provide peer-to-peer guidance online, in-person and on the phone, so the site needed to cater to many different audience needs.
The new Changing Faces website is shaped by a bold colour palette and powerful imagery.
The result is informed by content strategy workshops, SEO guidelines and collaborative UX workshops. The energetic redesign uses the bold colour palette to its fullest potential, with sweeping shapes enhancing the impactful photography.