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12th May 2021

LIVE: a contemporary look based on tradition for the new FARA site

anna.alabau

Anna Alabau Producer

A website inspired on traditional Romanian patterns gives FARA a fresh look and brings their branding together.

For the past 30 years, FARA has been transforming the lives of the most vulnerable and disadvantaged children and young people in Romania, giving them a sense of family and the opportunity of a future free from poverty and neglect.

Well known for their 41 vibrant charity shops in the heart of 27 London communities, FARA needed to bring together the identity of the charity, the shops and their operative arm in Romania into a new website that does justice to their long and successful history.

Pattern details on the Fara design
The result is an exciting website where unique imagery shines and helps bring FARA’s mission and ample impact to the forefront of their digital presence, with streamlined navigation and content structure, timely calls to action and powerful messaging.

Visit the site here

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