With each project that comes through the doors of the Hive, we ask clients to complete a design brief. A standard part of any project, getting the brief right ensures we’re asking the right questions before we answer the wrong ones.
It’s a document that can be referred back to during the design and build process and helps us ensure we’re hearing a ‘single voice’ from any client. This is especially important with larger sites that have multiple stakeholders, each with their own, sometimes competing, priorities.
A key part of our process is that we have a meeting to discuss the completed brief. As with all of our processes, we find collaboration is the best way of securing success, ensuring we’re receiving exactly what is being broadcast. It gives us a chance to clarify visual tone, design scope and organisational personality.
While the brief covers the standard questions about audiences, calls to action and brand guidelines, it also helps us tease out the gems that can shape a project. Our client World Physiotherapy revealed “The escalators will be empty at Congress” during one meeting, meaning their members are all so active, they’d prefer to take the stairs. This insight helped shape the active, fresh colour palette of the rebrand.