War Child

The challenge

Founded in 1993 following atrocities committed in the former Yugoslavia, War Child has since been committed to one unifying goal– for no child’s life to be torn apart by war. Working on the ground in some of the world’s hardest to reach places, War Child protects, educates and stands up for the rights of children living through conflict. 

War Child has grown to become one of the most recognisable charities in the UK, with a reputation for creativity and pioneering work in fundraising. Through partnerships with some of the biggest names in the Music and Gaming industries, War Child has founded a charity-driven record label and fostered a burgeoning gaming community, and continually pushes new boundaries to protect children affected by war. 

The brief

War Child needed a platform that simultaneously represented their core work of protecting children, and ensuring their voices are heard, but also highlighted their key relationships with the music and gaming industries. 

 These requirements translated into three main objectives; increasing online fundraising, better reflecting the values of the organisation and creating a website fit for the future. We had a blueprint for success. 

The process

To understand how we could deliver on the three primary objectives, we had to take a deep dive into War Child’s audiences, be they gamers who come to the site via in-game promotions or music lovers who come via social media posts.  

 Breaking all of this down allowed us to understand the gaps in our and the organisation’s knowledge and begin to create a strategy for how the website needed to bring a vast range of audiences to relevant areas, with the ultimate goal of turning visitors into supporters.

The solution

The new platform represents a shift for the organisation, where its innovation and bold action are now matched by a modern and user-friendly website. The new design introduces a vibrant new colour, teal, to counterbalance the recognisable red and black and represent a more energised and hopeful perspective.  

 By stripping the primary navigation back and creating large, purpose-driven calls to action the homepage is a readymade campaigning resource and provides the organisation with the ability to create immediate impact for users first arriving on the site and direct them to engage immediately.  

 Building for the future also meant creating new and exciting spaces for the music and gaming audiences, these dedicated areas are a core part of the footer throughout the website and house useful resources, information and news.  

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