With a global reach, CARE international works to save lives, defeat poverty and achieve social justice. In 2019 alone, CARE worked in 100 countries and reached over 68 million people across over 1000 projects. Central to this is the organisation’s focus on women and girls who are disproportionately affected by injustice across education, health and economic equality.
As the coordinating body of 14 members and 6 affiliate bodies, CARE international needed a new website which acted as the central repository for all global positions and policies and provided a home for data at the heart of their programs.
CARE approached us with a number of issues they’d identified that needed solving and central to this was understanding their audiences. While the organisation was aware of data surrounding users, they wanted a new website which was tailored to their key audiences and prioritised their calls to action. Previously there had been no audience strategy so this was essential to any new development.
Alongside the audiences, CARE prioritised upgrading their CMS to a more flexible and innovative platform that catered for greater digital accessibility and intuitive UX for their updated ‘where we work’ map feature. Moreover, the existing website content was cluttered and lacked a clear structure, often leaving users confused and disengaged.