St Margaret's Hospice

A digital presence to match a bold, strategic vision

St Margaret’s Hospice has recently celebrated a birthday milestone – 45 years of providing compassionate end-of-life care to communities across Somerset. And to coincide with this auspicious occasion, they now have a brand new website. Their previous one was no longer fit for purpose – struggling to balance multiple audience needs, from patients and families to donors, volunteers, and healthcare professionals. As the hospice developed a bold new strategic vision, it needed a digital presence to match. That’s where we came in.

Our mission? To create a website that was not only visually compelling but also intuitive, accessible, and reflective of the hospice’s holistic approach to care. By working closely with the St Margaret’s team, we designed a platform that would drive engagement, boost fundraising, and offer clear, vital information to those who need it most.

Understanding the challenge

The existing St Margaret’s Hospice website had gradually lost sight of its primary purpose: ensuring patients, families, and carers could easily access the support they needed. Instead, it had become heavily geared towards fundraising and marketing efforts, making key information harder to find. Additionally, the website needed to support a broad audience, including:

• Patients, families, and carers, seeking guidance on palliative care.
• Healthcare professionals, looking for resources and referrals.
• Supporters and donors, essential to the hospice’s financial sustainability.
• Prospective staff and volunteers, helping to expand and sustain the organisation’s workforce.

Balancing these distinct needs required a thoughtful digital strategy – one that prioritised user experience while elevating the hospice’s impact and brand identity.

Our Approach

At Fat Beehive, we don’t believe in one-size-fits-all solutions. Our team of designers, strategists, and developers took a collaborative, insight-driven approach to deliver a site tailored to St Margaret’s unique requirements.

Key Steps in the Process:

• In-depth discovery phase – We worked closely with the hospice team to refine objectives, map user journeys, and identify pain points.
• User-focused design – Clear, intuitive navigation ensures visitors can easily find what they need, whether seeking care information or ways to support the hospice.
• Storytelling & impact – We crafted a website that highlights the hospice’s work through patient stories and community-driven content.
• Fundraising & support optimisation – Streamlined donation pathways and improved calls-to-action to boost engagement.
• Integration with Beacon CRM – Enhancing data management and communication for a seamless user experience.

A digital transformation

With a fresh, modern look and a mobile-optimised structure, the new website now reflects the warmth and compassion at the heart of St Margaret’s Hospice. Key improvements include:

A clearer patient and family support hub – making essential guidance easy to access.
Enhanced fundraising pages – engaging donors with compelling storytelling and seamless donation journeys.
Accessibility-first design – ensuring inclusivity across all audience groups.
A flexible CMS – allowing the hospice team to update content with ease and efficiency.

The impact

The transformation of St Margaret’s digital presence is already making a difference. The new website:

• Provides clearer information to patients and families, ensuring they feel supported at a critical time.
• Strengthens community engagement, positioning St Margaret’s as a leading voice in hospice care.
• Boosts fundraising efforts, creating a more compelling case for donor support.
• Enhances operational efficiency, giving the team greater control over content and digital tools.

By putting user needs at the heart of the design process, we’ve delivered a site that not only looks great but truly works for the hospice and its community.

Looking ahead

A great website isn’t a one-off project. It’s a foundation for growth. As St Margaret’s Hospice continues to evolve, its new digital home provides the agility and scalability needed for the future.

At Fat Beehive, we’re proud to support organisations making a difference. If your charity needs a digital transformation that truly serves its mission, let’s talk.

www.st-margarets-hospice.org.uk