CCLG

Empowering a community

A fundamental transformation

For families facing childhood cancer, reliable information and support are essential. The Children & Young People’s Cancer Association (CCLG) has long been a trusted source of expertise, funding research, supporting families, and uniting professionals. But as the organisation grew, its digital presence struggled to keep up.

The website – CCLG’s primary hub – had become difficult to navigate, lacked clarity in user journeys, and wasn’t making the most of its vast knowledge and resources. With a major rebrand underway, due to the merger with TYAC (Teenage and Young Adults with Cancer), it was time for a bold, thoughtful transformation that could embrace the ethos of both organisations. That’s where we came in.

Mobile-first design ensures young people and families can access tailored support wherever they are.

Breaking down the barriers

The existing CCLG website wasn’t meeting the needs of its diverse users:

Healthcare professionals needed fast, seamless access to clinical guidelines and research funding.
Parents and carers often found the information overwhelming and difficult to locate at a time when clarity and support were paramount.
Membership benefits weren’t being fully realised due to unclear pathways and underutilised resources.

Accessibility was also a concern. Some users struggled with outdated content, while others found it hard to trust the information due to inconsistencies in structure and presentation. CCLG needed a website that truly served its community – clear, engaging, and easy to use.

Real-life stories, research updates and practical guidance brought together in an intuitive content hub.

A strategy rooted in expertise and collaboration

At Fat Beehive, we don’t just build websites – we craft digital experiences that empower organisations to thrive. Our expert team of strategists, designers, and developers worked closely with CCLG to understand its audience, conducting deep-dive research, user surveys, and stakeholder interviews. This collaborative process revealed key insights:

Healthcare professionals (37.1%) were the largest user group, frequently searching for clinical guidance and research funding details.
Parents and carers (12.4%) needed content that was digestible, supportive, and easy to navigate.
Membership engagement was an untapped opportunity, with over a quarter of users seeking exclusive content but facing obstacles in accessing it.
Navigation issues and outdated content were major pain points, reducing trust and usability.

We pride ourselves on our expertise in the nonprofit sector, bringing nearly three decades of experience to projects like this. Our team translated these insights into a strategic plan, ensuring that every design and technical decision was driven by user needs.

Designing for impact: a website that works

We believe that great design should make life easier, not more complicated. Our expert team crafted a website that is:

User-focused – A streamlined site structure makes it effortless for healthcare professionals, parents, and researchers to find what they need.

Accessible & engaging – Clear signposting, concise content, and a refined search function ensure an intuitive experience for all users.

Built for members – A revamped membership journey, with seamless Single Sign-On (SSO) integration and enhanced resource directories, ensures members feel valued and connected.

Technically robust – Powerful integrations with Raiser’s Edge and SheepCRM improve data management, making fundraising and engagement more effective.

Optimised for impact – A simplified donation and fundraising journey makes it easier than ever for supporters to contribute to CCLG’s vital work.

Streamlined navigation makes it easier than ever for users to find trusted information quickly on any device.

A digital presence that delivers

This wasn’t just about delivering CCLG a new website – it was about amplifying its mission and making a tangible difference in how people engage with its work. The new site is intuitive, accessible, and impact-driven, ensuring that every visitor can find the information and support they need quickly and effortlessly.

What’s Improved?

Healthcare professionals can now access clinical guidelines and research funding with ease.
Parents and carers benefit from clearer signposting and simplified content formats tailored to their needs.
Members experience a smoother, more engaging journey with better access to exclusive resources.
Fundraisers and donors have a clearer pathway to supporting CCLG’s mission.

Fat Beehive really took the time to delve into and understand the complexity of our organisation and what our website needed to deliver, in terms of content and accessibility for our diverse audiences. They were also incredibly flexible, as we worked through a number of complex organisation projects at the same time as working with them, including the launch of a new brand, communications strategy, and investing in and improving our other digital infrastructure, all of which had an impact on the development of the website.

The final product addresses all of the challenges we threw at them, combining a beautifully designed website that reflects our new brand, along with straightforward user journeys that ensure the website is satisfying our visitors, whatever they’re looking for. And, importantly, we have a strong foundation for future development as we grow our digital offering and keep up with the needs of our users.

Ashley Ball-Gamble Chief Executive

Supporting CCLG’s continued growth

With a flexible, scalable platform in place, CCLG is ready to continue evolving its digital offering, growing its reach, and making an even bigger impact.

At Fat Beehive, we’re not just another digital agency. We’re passionate about using technology for good. Our team lives and breathes the nonprofit sector, bringing expertise, creativity, and a deep commitment to ethical organisations. If your organisation needs a digital partner that truly understands your mission, let’s talk.

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