Tommy’s wanted to increase their impact and reach in order to help more women have successful pregnancies.
To support their plans, Tommy’s asked us to take existing UX and information architecture work and realise their vision by designing and rebuilding their website to support the needs and motivations of Tommy’s varied user groups. More than just a charity, Tommy’s are an authority on pregnancy information and research and the new site needed to reflect this whilst also needing to appeal to fundraisers. With more than 72% of visitors using a mobile device, Tommy’s required a mobile-first design approach.
With such a large site showcasing two very different areas of the charity’s work – telling people about the work Tommy’s does and providing people with authoritative pregnancy information and support – we realised early on that we needed to give users strong visual cues as to where they are on the site. To distinguish the different areas we divided the site with a subtly different colour scheme that helps users know exactly where they are on the site.