Delightful Ethical Digital

Our team

Internationalism is at the heart of our hive. Drawn from all over the world, we share a common drive to contribute to social good in all its forms. Our whole team has been living and breathing charity web design for many years and totally understand how to revolutionise your site – or brand.

Fat Beehive team

Mark Watson Chief Executive Officer

Caroline Taylor Head of Client Strategy and Partnerships

Huey Nhan-O'Reilly Head of Production

Anna Alabau Senior Producer

Abi Calver Client Strategy Consultant

George Hargreaves Client Partnerships Manager

Ben Serbutt Head of Creative

Greg Sines Head of Technical

Dan Platon Developer

Ash Matadeen Developer

Zoe Kitley Head of Technical Solutions & Support

Sergiu Rosu Developer

Danny Winning Designer

Sarah Cox Developer

Jon-man Cheung Producer

Jack Hardman Producer

Andrew Halloway Designer

Marwin Meléndez Developer

Threeya Thirunathan Producer

Luke Berte Producer

Rob Danavell Client Support Manager

Tom Moreton Client Relations & Founder

Mark Watson


Mark has a digital and charity background, having set up one of the UK’s first digital campaigning networks in 1997, whilst the Campaigns Director at Stonewall. In 2000 he launched, which became the UK’s biggest LGBT community website, winning Best Consumer website in 2002. He has held elected office in Croydon, where, as their digital champion, he won Digital Council of the Year in 2017. He is a trustee at Croydon CVA and Croydon Pride. When he’s not figuring out what employee benefit to implement next, you can find him running staggeringly long distances for charity.

@Mark_Watson1 ald-mark-watson

Caroline Taylor


Caroline has worked in the technology and digital sector with not-for-profit organisations for over 15 years. She has a fantastic understanding not only of what it takes to build a great charity website, but also how to make sure your digital presence keeps working for you in the long-term. A firm advocate for women in tech, she is a mentor both inside and outside Fat Beehive and regularly speaks at industry events. She also loves a challenge and walked 100km in one go in aid of the British Liver Trust last year!

@caz_taylor caroline-o-taylor

Huey Nhan-O'Reilly


Our production team is led by Huey, who has spent his career at some of the best agencies in the UK, Asia and Australia, leading teams and projects for Disney, Xbox, Coke, Unilever and others. He then took his commercial experience to the United Nations, before deciding to use his tech superpowers exclusively to make a positive impact on the world. His passions include human rights in all its forms, podcasts and ramen (not instant!).

@hueynhan hueynhan

Anna Alabau


Before joining Fat Beehive, Anna worked at a multinational digital agency, where she was a project manager working on website builds, cloud solutions and mobile apps, and also wrote content for both the company and its clients. She adores all things visual and is an avid tester and researcher of UX, UI, IA and any kind of new or emerging technology. On a personal level she is incredibly passionate about women and girls’ rights and tackling homelessness.


Abi Calver


Abi is our resident specialist in Conversation Rate Optimisation, SEO and Google Analytics. She’s also been in your shoes, having worked in digital for several international development charities before joining Fat Beehive. She believes in a data-driven and user-centered approach to digital and is here to make sure that your website plays the most effective role it can in your overall communications strategy. When she isn’t thinking about data, she is usually striding up a new mountain peak. OK, she’s probably thinking about data there too.

@AbsCalver abi-calver

George Hargreaves


Coming from a professional background in writing and translation, George is passionate about communication in all its forms. He is here to help your organisation navigate the available website and branding options in his friendly, upbeat way. George has a longstanding personal involvement in the charity sector, particularly mental health, and will make the process of choosing your approach as open and supportive as possible. If we can get him off the climbing wall long enough, that is!

@gdhargreaves1 george-hargreaves-61345093

Ben Serbutt


With over 20 years experience in content strategy, branding, digital campaigns and web design across the third sector and beyond, Ben is our guiding hand for all things creative. An RSA Fellow, he combines behavioural science with design thinking to cut through the digital noise and bring your organisation’s purpose to life. An avid magazine collector, when he’s not busy being a dad you’ll find him nose-deep in the latest redesigned publication.

@benserbutt benserbutt

Greg Sines


Greg has been working in digital for 20 years, with a career spanning award-winning agency work for the BBC, Sony, and the automotive sector amongst others, a complex web migration for a top-ranked university, and bleeding edge web infrastructure for Direct Line. Greg is an advocate of the web as a platform, pushing best practice and web standards. Born and bred in Croydon, Greg likes the simple things in life – becoming a connoisseur of crisps and advocate for Marmite on everything.

Dan Platon


Dan hails from Moldova, a land famous for fine wine and equally fine coders. A skilled PHP developer, Dan’s had a passion for programming since he got his first computer at the age of 12. Luckily for Fat Beehive and our charity clients, he decided to learn HTML, rather than just play video games – and the rest, as they say, is history. When he’s not practising the dark arts of coding, Dan is usually refining his kickflips at his local skatepark.

Ash Matadeen


With over 7 years experience at Fat Beehive, Ash uses his skills to solve clients’ coding needs efficiently. He has worked on projects with a wide range of complexity, from simple content publishing websites to custom web shops, membership sites, CRM integrations and web applications. Ash also has a degree in Physics from the University of Birmingham and was born in Mauritius, land of the dodo.

Zoe Kitley


Zoe has over 10 years’ development experience with 7 years working client side within an agency setting. She is skilled at interpreting requirements and helping to guide clients in finding the right technical solutions for their needs, from CMS selection, site structure and data management, through to integrations and hosting solutions. She adores everything feline and her cats are such regular companions on video calls that they’re pretty much honorary Fat Beehivers.

Sergiu Rosu


Sergiu ​comes from a charity background, joining the Hive after four years at World Animal Protection. ​After briefly considering ​a new career as a super villain, ​he decided ​instead ​to use his Drupal powers for good, working to help our clients improve their digital offering. ​Sergiu has a keen eye for detail and a commitment to both open-source technology and the Tech for Good movement as a whole. When ​he isn’t ​coding, he can be found gaming, watching movies or TV shows, or enchanting his neighbours with his high-quality guitar playing (always at low volume, honest!).

Danny Winning


Danny has been working for Fat Beehive for over 10 years, so has an in-depth knowledge of all conceivable design issues our charity clients face. His great skill is adding those extra touches to our website builds that really make them stand out, from subtle movement to the perfect type treatment. When he’s not styling his fantastic beard (which is even better in the flesh), he is usually cheering on his beloved Millwall.

Sarah Cox


Sarah has 20 years’ experience as a PHP/MySQL and WordPress dev, so she’s seen it all in the world of digital. As well as working on projects for BMW and Next, she’s also used her digital skills to further gender equality in sub-Saharan Africa and to help tackle cancer. She is really passionate about animal welfare, marine and environmental conservation – and her ultimate passion is to dive cageless with Great White Sharks. Aargh!

Jon-man Cheung


Jon-man has worked with charities for over 5 years and is passionate about the social change that can come about from their work. With a Computer Science degree and a love of people he enjoys finding out what people want and how to achieve neat digital solutions, including CRM integration. As a Coventry City fan, he is accustomed to hard times and will do his best to ensure you don’t have to go through the same pain he does every weekend!

@jonmancheung jon-man-cheung

Jack Hardman


Before joining Fat Beehive, Jack was a project manager at an automotive digital agency where he worked on large website projects for well-known brands such as McLaren, Jaguar, Land Rover, Vauxhall and Mazda. He decided to make the switch to tech for good to work in a sector with positive social impact at its heart, and is particularly interested in helping to increase mental health awareness and animal protection. When Jack isn’t at work, you will most likely find him walking his sprocker in the Kent countryside.

Andrew Halloway


Andrew is an experienced designer and front-end developer with a fondness for wearing a hat in the office. After five years freelancing for clients across a range of sectors (including a website selling cheese – true story), he discovered the Hive and enjoyed working for us so much that he relocated from the sunny South of France to go full time. When he’s not trying to get the hover state of a button just right he has been known to pick up a guitar and a microphone. Charity singathon, anyone?

Marwin Meléndez


Marwin worked in the IT industry for several years in Poland and his native Venezuela for companies ranging from corporations to family-owned businesses. In London, he has gained great experience in charities and open source software. At Fat Beehive for six years, he does what he enjoys the most in IT, utilising free software, providing charities with a web platform and an online presence to achieve great things. A contemplative soul, he enjoys long walks, indie rock and films – good ones only, of course.

Threeya Thirunathan


Threeya combines a personal passion for the charity sector with extensive experience as a project manager in the commercial world, where she’s worked on projects for Disney, Land Rover, Unilever, eOne and others. She’s super calm and friendly – even by Fat Beehive standards! – which is probably down to all the knitting and dancing she does outside work. Forget yoga, it’s all about yarn for Threeya!

Luke Berte


Luke has multi-sector experience in both an agency and publishing context. He has worked as a digital editor and copywriter for clients such as Camden Climate Change, BT and Toshiba. With an interest in web production, content and all things digital, Luke will make sure your site looks great and performs to its full potential. He once stated that keeping his clients and their users happy helps him sleep at night, but we reckon all that cycling he does has a helping hand too!


Rob Danavell


Rob has 10 years experience in the charity sector as an Operations Manager and Communications Consultant. He has been actively involved in fundraising for charities, undertaking some unique challenges like running 2010 miles in 2010 and surviving a year where anyone could challenge him to do something for a donation. Rob keeps the team running like clockwork, leading on HR and operations, while helping us become known by more good people in need of digital solutions.

@BobDevani rob-danavell-6673106/

Tom Moreton


The brains behind the Hive, Tom was one of the trailblazers when it came to bringing tech to Shoreditch. He has always been driven by a desire for authenticity and compassion in business, being a proponent of tech for good before it was cool. He founded Fat Beehive in 1997 to digitally support charities committed to bringing about positive social change, and has been the sole owner ever since. Besides bees and building great websites, his main passions are skiing and cycling. Downhill snowbiking, anyone?