Delightful Ethical Digital

13th October 2025

Two client wins: ADI at the UN and The Childhood Trust hub

Keith McDonnell

From a UN policy shift to a new London-wide hub, ADI and The Childhood Trust drive real change for the people they serve.

Two milestones

One of the best parts of our job is seeing clients move the dial in the real world. This month, two momentous announcements land side by side.

A new collaboration hub to tackle child poverty in London

To coincide with Challenge Poverty Week (13–20 October), our client The Childhood Trust has announced funding for a collaborative online hub to help charities, volunteers, researchers and partners connect, share knowledge and act together to reduce child poverty across London. The project is supported by a major grant from The Permira Foundation, and we’re thrilled to have been appointed as the agency to design and deliver this platform alongside a full redesign of the Trust’s website. The first release is planned for early 2026 for London charities, before widening to other groups.

What’s in the hub: secure forums, a charity directory, and a shared library of resources – plus space to circulate new research and practical templates (from policies to social content) so smaller organisations can build capacity quickly and avoid duplication. The goal is simple: help the sector find each other faster and work together with less friction.

“We’re proud to partner with The Childhood Trust on this vital project. Supporting charities to deliver exceptional digital experiences is at the heart of everything we do – and it’s what we’ve been delivering consistently for 27 years. This work helps organisations reach people faster, with clarity and care. Our initial designs focus on ease of use and intuitive navigation, so organisations can quickly find what they need and connect seamlessly. Our goal is a secure, dynamic environment that acts as a catalyst for powerful collaboration.

Tom Moreton, Fat Beehive’s Founder

Dementia recognised as a leading NCD at the UN

After two years of advocacy by our client Alzheimer’s Disease International (ADI), UN Member States have formally recognised dementia as a leading noncommunicable disease in the new Political Declaration on NCDs and mental health. It’s the first time dementia has been named at this level – moving it into the mainstream of global health policy and funding conversations.

Why it matters: recognition in a UN declaration is a practical lever. It opens clearer routes for national action plans, better data and targets, workforce planning, and access to affordable treatment and care. In short, it helps governments treat dementia as part of core health strategy rather than a specialist add-on.

 

We’re here to help!

If your organisation is working on dementia, poverty or any urgent social issue and needs a platform to help people get involved, seek advice and take action, we’d love to help. Drop us a line now.

 

Get in touch

Speak to us about your project, get a quote