Delightful Ethical Digital

24th September 2021

LIVE: A clean and informative new website for Allergy UK

A refreshed design and research-led IA combine to create a stunning new home for the national patient charity for people living with all types of allergy

With an estimated 21 million people in the UK living with allergic diseases, Allergy UK aims to raise the profile of allergy at all levels and fill the gap in healthcare services for those affected by allergies. Working alongside the government, professional bodies, healthcare professionals and corporates, the charity works towards a vision of improving the lives of millions affected by diseases of the immune system.

New Allergy UK website on desktop and mobile

With a bold new strategy aimed at getting the UK to take allergy seriously, the new website provides the charity to promote this message in a clear and informative way. Every journey is considered with designated pages for healthcare professionals and industry and education in the secondary navigation. Stories also play a key role in delivering Allergy UK’s message, with the stories template featuring a filterable list, allowing users to find relatable information.

See the new site

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