With an estimated 21 million people in the UK living with allergic diseases, Allergy UK aims to raise the profile of allergy at all levels and fill the gap in healthcare services for those affected by allergies. Working alongside the government, professional bodies, healthcare professionals and corporates, the charity works towards a vision of improving the lives of millions affected by diseases of the immune system.
With a bold new strategy aimed at getting the UK to take allergy seriously, the new website provides the charity to promote this message in a clear and informative way. Every journey is considered with designated pages for healthcare professionals and industry and education in the secondary navigation. Stories also play a key role in delivering Allergy UK’s message, with the stories template featuring a filterable list, allowing users to find relatable information.
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