Better SEO
Maintaining strong charity website SEO requires more than well-written content. It also depends on the tools and systems working behind the scenes to help websites perform well in search.
At Fat Beehive, we recently reviewed the SEO tools used across the websites we support to ensure they continue to help our clients’ content perform well in search.
Recently we made a small but worthwhile change behind the scenes by upgrading the SEO (search engine optimisation) toolkit used across many of the sites we manage.
For several years we used two WordPress SEO plugins – Yoast SEO and SEO Framework. Both did their job well. But “well enough” has never really been our standard. When there’s an opportunity to improve the tools available to clients, we take it – particularly if it can be done without adding costs, or making things more complicated.
Katy (Project Management Lead) and Matt (Chief Partnerships Officer) discuss the importance of charity website SEO
Making life easier
After reviewing the options, we decided to move to RankMath Pro, a plug-in that brings several useful SEO features together under one roof.
In practical terms, this means clearer SEO tools inside WordPress when creating or editing content. It’s geared towards non-technical people, so everyone will find it easy and straightforward to use. Page titles, descriptions and other search-related information are easier to review and manage, helping ensure content is presented clearly to search engines.
That clarity matters more than ever. Search continues to evolve, especially as AI-powered tools begin to play a bigger role in how people discover information online. As search evolves, it’s increasingly important that websites structure their content in ways machines can interpret reliably. The tools we’ve introduced help support this.
Importantly, this upgrade doesn’t add any extra cost for our clients. RankMath Pro is now available across the sites we support, giving content editors stronger SEO guidance without changing the editing experience.
There was also some careful work required behind the scenes. RankMath includes a migration process for some SEO plugins, but there wasn’t a direct path from SEO Framework. To solve that, our development team built a custom migration tool so existing sites could move across safely without losing their existing SEO data.
A seamless transition
The transition itself is seamless, but it’s the kind of technical groundwork that helps keep websites stable while allowing us to improve the tools behind them.
A lot of the work we do maintaining and improving our clients’ websites take place unobtrusively in the background. This upgrade is a good example of that in practice. It might not be visible to the website user – but it helps the sites we manage to remain robust, adaptable and ready for whatever comes next.
Not flashy work – but exactly the kind of thing that makes a real difference in practice.
To find out more, drop us a line.
