Celebrating our clients: from recycling Xmas trees to Veganuary

Starting the year with purpose

January always invites some kind of reset – tidying up the remains of December, trying healthier habits, or simply feeling that the year ahead could be lived a little differently. For two of our clients, that seasonal shift has taken the form of very different initiatives, both rooted in community and environmental awareness.

Recycling in action

In Somerset, St Margaret’s Hospice Care has just wrapped up its annual Christmas Tree Recycling scheme – and this year’s results were the strongest yet. A total of 2,713 trees were registered for collection, raising more than £47,052 in voluntary donations, the highest amount since this incredible initiative began. The money will go directly towards the hospice services they offer across the county, supporting patients and families at one of the most difficult times in their lives.

The success of the scheme rests on a surprisingly elegant infrastructure: households sign up online, volunteers collect trees over a coordinated five-day window, and the trees are taken to local partners to be chipped and repurposed as mulch and compost. Crucially, the scheme also relies on a web of civic partnerships – local – showing how environmental action becomes possible when the whole community pulls together.

It’s also a reminder that great fundraising doesn’t always need gala dinners or national campaigns. Sometimes it’s a friendly knock at the door, a wheelbarrow full of evergreens and a simple journey from ‘waste’ to ‘resource’. Not only does it keep thousands of trees out of landfill, it turns them into much-needed support for hospice care – a win for the environment and for the community.

There’s still time to give Veganuary a go

Meanwhile, Animal Aid is using January to encourage people to explore plant-based eating through Veganuary. Their ‘Beyond Veganuary’ campaign goes further than the usual new-year health messaging by connecting food choices with animal welfare, environmental impact and public health – all central to the organisation’s long-standing mission.

What’s refreshing about Animal Aid’s approach is its flexibility. Rather than treating Veganuary as an all-or-nothing challenge, they’ve come up with a set of resources for anyone curious about trying vegan food at any point during the month – from recipe ideas to nutritional guidance, and practical tips. And with two weeks of the month still to go, there’s no barrier to joining now, experimenting a little, or simply learning more for future reference. Small shifts count, and this campaign makes that feel doable rather than intimidating.

 

 

 

Starting the year with small changes that matter

Two very different initiatives – one built around recycling infrastructure and hospice fundraising, the other around food systems – but both share the same spirit: helping people at the start of 2026 with small, positive actions that contribute to healthier communities and a healthier planet.

We’re proud to work with organisations like St Margaret’s Hospice Care and Animal Aid who turn good ideas into real-world impact all year round.

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