Marcus Watson, CEO at Fat Beehive, talks us through the thinking behind optimising your digital donations and fundraising.
Marcus takes us through the current situation of our cost of living crisis and its impact on donations, and looks at people’s behaviour to see clues that help us optimise websites for digital fundraising.
Marcus goes into the hints, tips and not-so-much tricks but rather common sense approaches to furnishing your website to maximise the chances of receiving donations. This is a video of the talk that Marcus gave at our April 2024 Buzztalk event.
Our Buzztalk events are an opportunity for charity and not-for-profit professionals to gather for a drink (on us!), a chat and to hear a couple of short talks on subjects of interest. Our next Buzztalk is on Tuesday 16th July – see our Buzztalks page for more information
