More and more people are using AI tools such as ChatGPT, Claude and Gemini to find information, discover organisations and get recommendations.
Just as organisations have spent years improving their visibility in Google, it’s becoming increasingly important to understand how AI tools discover, interpret and recommend website content.
AI Visibility Monitor provides that insight.
Behind the scenes, AI companies use automated programs (often called crawlers or bots) to discover and understand publicly available content across the web. AI Visibility Monitor records those visits, making it easier to understand how AI tools are interacting with a website.
This plugin reveals the AI companies that are discovering content, which pages are most popular and how much of a website has been explored. It also tracks when AI tools send visitors to the website, helping organisations understand which content AI tools are choosing to highlight.
Over time, the data starts to build a picture of how AI tools are interacting with a website. New AI companies may appear, important pages may be revisited more frequently and referral traffic from AI tools may start to increase. No single metric tells the whole story, but pieced together they give a useful indication of how a website’s visibility is evolving.
Designed to present complex information in a straightforward way, AI Visibility Monitor helps organisations understand how AI tools are engaging with their website, and supports informed decisions about future content and digital strategy.
