Devon LMC

A new digital front door

Devon Local Medical Committee (Devon LMC) supports GP practices across the county – advocating on their behalf, providing guidance, and helping the profession navigate an increasingly complex healthcare system  – but their previous healthcare membership website and SharePoint-based “leadership hub” were holding them back.

Navigation was clunky, access was limited, and many members still weren’t clear about what the LMC does – or why it matters.

Devon LMC needed a website that didn’t just look more professional. It needed to work harder: strengthening engagement, supporting busy clinicians, and acting as the foundation for a wider organisational transformation.

The result is a secure healthcare membership website that now acts as Devon LMC’s digital front door – clear, credible and built to support GP practices across the region.

The challenge

Devon LMC was entering a major period of transformation: restructuring internally, redefining how they engage with members, and building a bolder, more modern communications approach.

The problem was that their digital presence no longer reflected the direction the organisation was heading in.

Their existing NHS organisation website felt dated and often unclear, while the SharePoint intranet created its own set of usability challenges. Members had to be added as “guests”, which restricted functionality and made everyday tasks harder than they needed to be.

At the same time, Devon LMC wanted to deepen engagement across different member groups, reach GP registrars and newly qualified GPs more effectively, and make it quicker for practices to find the support they needed. They also required a secure member portal to replace SharePoint, alongside a brand identity that better reflected their authority and leadership role.

This wasn’t simply a redesign. It was about creating a modern digital platform for a healthcare membership organisation that could support long-term change.

Our approach

We began by working closely with Devon LMC to understand not only what they needed their website to do, but what they wanted it to be.

They described it as their “digital front door” – the place where first impressions are made, where clarity is found, and where every future initiative will take root.

From the outset, we took an integrated approach: combining discovery and UX planning with a dedicated brand workstream, so the organisation’s new identity and new membership website could evolve together.

That meant Devon LMC’s refreshed look and tone wasn’t something added at the end. It shaped the structure, navigation and user experience from the start.

The goal was to create a WordPress healthcare membership website that was clear, credible and easy for busy clinicians to use.

What we delivered

A new brand, a new website, and a foundation for long-term engagement.

The project brought together brand development, membership organisation website design, and a WordPress build that Devon LMC could manage confidently in-house.

We created a refreshed visual identity that feels more confident, cohesive and authoritative – without losing warmth or accessibility. Devon LMC wanted to move away from a visual style shaped by individual preference, and toward something more strategic and consistent. The new branding gives them a clearer sense of who they are, and a platform they can build on for years to come.

Alongside this, we rebuilt the Devon LMC website in WordPress with a clearer information architecture, stronger user journeys, and a calmer overall experience. The new site makes Devon LMC’s role and support offer much easier to understand – for everyone from GP registrars to practice managers and senior clinicians.

We also delivered a secure members’ area and dashboard, replacing the SharePoint hub with a modern secure member portal for healthcare professionals. Members can now access key tools, documents and resources in a way that feels modern, straightforward and reliable.

A first-class product

Devon LMC came to the project after a difficult experience with another supplier, and were understandably cautious.

So it mattered that the process felt safe, structured, and collaborative – and that the end result delivered.

The feedback from the client team spoke for itself.

“You’ve not only delivered a first-class product, but you have also given us the confidence to put our previous experience behind us.”

– Bob Fancy, CEO, Devon LMC

“From my very first meeting with Matt… we were struck by how quickly you understood not just what we do, but who we are and where we were hoping to go.”

– Hannah Baxter, Operations Lead, Devon LMC

The new website now gives Devon LMC a platform that matches their ambition: professional, calm, clear – and built to evolve as their transformation continues.

Devon LMC were clear from the outset: launching the website was not the finish line.

It’s the beginning of a longer journey – one where the platform continues to grow, support new engagement strategies, and deepen relationships with member practices across Devon.

As Hannah put it:

“This project forms just one part of our wider transformation… it genuinely feels like the dawning of a new era for us.”

We’re proud to continue supporting Devon LMC through ongoing optimisation, iteration and support.

Drop us a line and find out how we can help transform your digital presence.

www.devonlmc.co.uk