We created a social media campaign that began weeks before the event, starting with profiles of pioneering women from around the world. We loved researching and writing these profiles and were pleased to see them so well received on UNESCO’s global and regional social channels as well as by partners and delegates.
Read these stories here:
To engage delegates at the conference, we produced speech bubbles emblazoned with inspiring, funny and and topical statements, and challenged everyone there to resist taking their photo with them. No one could resist and plenty of selfies and photos were taken and shared online, helping us reach over 12 million users. The hashtag #GirlsCrackTheCode even trended on Thai Twitter, just behind the American Video Music Awards!
There was also plenty of interest in the live illustrators we sourced, planned and worked with to illustrate in real-time, over 30 sessions across 3 days. We turned these boards into towers and placed them around the venue for delegates to walk amongst, review and reinforce what they heard in each of these sessions. The Minister for Education from Jamaica praised them in his closing speech and participating organisations even got to take some home to use in their work.
Our 1 minute animated video opened the conference, reminding everyone in the room of why we were there and our collective goals, as well as welcoming all to the conference.
Finally, we arranged for a local film crew to capture all the goings-on and turn three days worth of footage into a snappy 3 minute film that reflects the energy and enormity of the event. We loved scripting and editing the film you see here.
Only positive things to say about UNESCO's work with the team at Fat Beehive. Great work and I highly recommend them for communications-support!Justine Sass, Chief, Section of Education for Inclusion and Gender Equality at UNESCO