Delightful Ethical Digital

Website Data Analyst

We have an exciting opportunity for an engaged and proactive Website Data Analyst to lead on the collection, storage and dissemination of data from our charity client’s websites, alongside managing the agency's data tracking and analysis offering.

giftbasket-icon London/Manchester

Key duties & responsibilities

  • Work with Clients and the Digital Strategist to define tracking requirements and develop full tracking plans for new and existing sites that adhere to their budgets.
  • Set up Google Analytics accounts for our clients and audit existing Google Analytics and Google Tag Manager (GTM) set ups that may have been done by external agencies/third parties.
  • Assist the Digital Strategist in onboarding clients onto  Google Analytics 4 (GA4).
  • Implement, set up, debug and optimise GTM for existing and new clients.
  • Implement social pixels (e.g. Facebook, Twitter, LinkedIn) via GTM
  • Set up and iterate Looker Studio (Google Data Studio) to generate reports for new projects and existing clients’ websites.
  • Plan and run client training in Google Analytics 4 (GA4), Google Tag manager (GTM) and Looker Studio.
  • Use a/b (or other automated) testing to iteratively test changes and gather data, including planning, setup and review.
  • Integrate with various cookie banner and consent systems in consideration of personal data collection and storage rules in all aspects of tracking, such as GDPR and the cookie laws.
  • Assist the research team in the analysis of data collected through systems such as GA, GSC, Hotjar and other similar platforms to produce reports and recommendations.
  • Assist the Digital Strategist in collecting data for case studies, internal websites and other internal requirements.
  • Work with internal teams to ensure basic understanding of Google Analytics and Google Tag Manager, help scope and quote for new projects and work with existing websites.

Skills and experience


  • Demonstrable technical knowledge of GA4 and Google Tag Manager, including implementation and debugging, building data layers, event tracking and extraction of data for User Journey mapping.
  • Excellent working knowledge of Google Tag Manager and cookie policy compliance.
  • 2 or more years working in a role where Google Analytics is used daily. This is either your current position or a position you’ve held in the past year.
  • Comprehensive knowledge of the importance of data, analytics and OKRs.  
  • Passion for web data and the motivation to help shape and grow the data team within the Strategy, User Experience and Research team.


  • Experience of work within an agency and/or working within or for charities.
  • Experience or working knowledge of Hotjar, Google Analytics API and other data sources.
  • Good understanding of Conversion Rate Optimisation (CRO), Pay per click marketing (PPC), Search Engine Optimisation (SEO), Social Media Analytics and Ecommerce Analytics.
  • Good understanding of data reporting and visualisation tools other than Looker, e.g. Tableau.

Recruitment Process

Getting the right person for this role is really important to us.  So it’s important that we not only get to know you, but we keep the process fair. Therefore the recruitment process will be as follows: 

  • Apply through the form on our website, attaching a copy of your CV
  • Shortlisting for an interview: this will take place by the hiring team for the role, who you would be working the closest with
  • Online interview with the Hiring Team
  • Face to face interview with the Hiring Team

We especially encourage applications from women, disabled people from racialised minority backgrounds, as these groups are underrepresented throughout the technology industry.


At any point of the process, if there are any reasonable adjustments that you need to help us ensure that our recruitment process is fair and inclusive, just let us know. 

​​Closing date for applications

  • Sunday 23rd April  2023 at 23:59
  • Interviews to be held w/c 24th April 2023

What we offer

£35,000 salary depending on skills and experience.

Other benefits include a training budget, pension scheme, flexible working hours, and team drinks.

95% of our clients are charities and not-for-profit organisations. We actively seek to work with this type of client and this means you’ll get to work with some very nice people indeed.

Other benefits include:

  • Profit Share (shared equally) and quarterly bonus
  • 27 days annual leave, 2 volunteer days per year and an extra day of leave for each year worked (up to 5 extra days)
  • Matched pension contribution up to 6%, increasing to 10% after 5 years
  • Dental Plan, Income Protection and Death in Service benefit
  • Health and Wellbeing Budget
  • Season ticket loan and cycle to work scheme
  • Dedicated training budget
  • Flexible and fair working culture
  • Free weekly drinks 
  • Free fortnightly yoga

About Fat Beehive

We’re a small and friendly team, and you get to work with our fantastic clients – all of which make a genuinely positive impact on our societies. 

We are a growing team of about 35 who, when not working from home, work in a relaxed, informal office in a converted warehouse in Borough (London) and Ancoats (Manchester). There is often cake. There is often music playing. There is often laughter.

Fat Beehive is dedicated to providing a friendly, relaxed, safe, fulfilling and fair work environment – see what it’s like. We want to create an environment where people want to come to work – one that engages them to give their best. 

We’ve all chosen to work in the charity design sector because we want to help bring about positive social change – and we know that starts with us as individuals. We’re always challenging ourselves to work in a way that puts awareness of power, diversity and inclusivity at its heart. 

We don’t work for oil, mining, arms, banking and sweatshops. But we do work for charities that challenge these and more. Come join us.

Complete the application form below.

We already work with selected recruiters, so ask that other recruiters don’t contact us. 

    We cannot sponsor visas.
  • Accepted file types: pdf, doc, docx.
    We are committed to the employment and career development of disabled people. If you tell us that you are disabled, we can make reasonable adjustments at each stage of the recruitment and selection process and, if you join us, to where and how you work. We offer disabled applicants the option of requesting that their application is considered under the terms of our Guaranteed interview scheme. To be invited to interview/ assessment under this scheme, you must show in your application that you meet the minimum criteria for the role.
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Profit share and quarterly performance bonus

27+ days annual leave

Fortnightly chair massage

2 volunteer days per year

Buy 5 extra holiday days each year

Family friendly and flexible employment

Matched pension contribution

Free Wednesday team drinks

Dental plan

Training budget

Death in service cover

Income protection

Transparent financial reporting

Fair work culture

Staff lunch once a month