Data tracking and analysis have become inescapable requirements for modern websites and are an essential part of user experience and user behaviour research. The Technical Data Analyst will work within the UX, Research and Strategy team to ensure the correct implementation of technical elements of data tracking and gathering, as well as the analysis of that data as and when required.
More specifically, the role will focus on two essential fields: data tracking and data analysis.
The requirements for data tracking involve the collection of digital information through the implementation of tracking using Google Tag Manager and, when required, other on-page or server-side technologies; and the passing of that data into systems such as Google Analytics 4 where the data can be analysed and aggregated into reports and dashboards, such as those produced by Google Looker Studio. It also involves carrying out standard installs and the addition of tracking where the new functionalities can be used for clients that are still in the process of being transitioned to GA4 or haven’t started this yet.
With regards to data analysis, the focus will be on obtaining relevant data about user behaviour matching the areas or activities mapped out by the research team, and the analytical interpretation of that data in order to provide insights for the project at hand.
Having access to the right up-to-date information from which to make decisions is essential and this data and analysis will be fed into multiple areas of the agency, from the Discovery phase of a new build to regular strategic reporting. Therefore, this role requires the individual to communicate complex concepts and insights at an understandable level to team members and clients.
As this role centres on a fast-moving specialist field, the Technical Data Analyst will need to keep abreast of market trends and new technology to constantly evolve and improve the services that we offer to our clients.
Key duties & responsibilities
Technical tracking setup and maintenance
- Setup and management of GTM containers to streamline tracking implementations.
- Setup of Facebook conversion tracking and other ad tracking platforms, alongside the general pixels and tags for social.
- Liaising with the technical team to implement code-based tracking
- Maintenance and amendments to tracking setups, including working with third parties
- Using a/b (or other automated) testing to iteratively test changes and gather data, including planning, setup and review
- Integrating with various cookie banners and consent systems
- Consideration of personal data collection and storage rules in all aspects of tracking, such as GDPR and the cookie laws
Client-related data management
- Working with Clients and the Digital Strategist to define tracking requirements and developing full tracking plans for new and existing sites, that adhere to their budgets
- Reviewing tracking setup from accounts managed by external agencies, identifying issues with tracking were present and reassuring clients by offering solutions to address those issues, especially for new projects
- Developing and maintaining a process for consistent strategic and technical tracking setups, eg. combinations of tracking tools and/or server-side tracking, to ensure the service is relevant for the different data needs of our clients
- Client training on Google Analytics, Google Tag Manager and other tracking/data collection packages, especially GA4 – including making clients aware of the new functionality and what they should be doing with it
- Assisting the Digital Strategist in onboarding clients onto GA4 and explaining the consequences of delaying the switchover to GA4
Data analysis and reporting
- Identification and implementation of methods for storing and reporting on data collected for digital platforms
- Creation and maintenance of regular and ad-hoc reports and dashboards using tools such as Looker Studio or Tableau
- Monitoring metrics set up by the Digital Strategist and recommending changes when evident from collected data
- Identifying any gaps in implementations (both in gathering and reporting)
- Identification and extraction of data relevant for specified research
- Assisting the research team in the analysis of data collected through systems such as GA, GSC, Hotjar and other similar platforms to produce reports and recommendations
- Assisting the Digital Strategist in collecting data for case studies, internal websites and other internal requirements
- Working with the UX, Research and Strategy team to draw recommendations from data insights, design data-led research experiments (e.g. A/B testing, preference testing etc.) and improve data capture and data integrity, as well as to implement new platforms for data collection and analysis over time.
- Supporting the Digital Strategist to interpret and present insights back to existing clients when needed.
- Working with the Production team to improve processes throughout
- Working with the Sales team on scoping for prospective and existing clients and upskilling them in understanding the importance of tracking so they can market it
Getting the right person for this role is really important to us. So it’s important that we not only get to know you, but we keep the process fair. Therefore the recruitment process will be as follows:
- Apply through the form on our website, attaching a copy of your CV
- Shortlisting for an interview: this will take place by the hiring team for the role, who you would be working the closest with
- Online interview with the Hiring Team
We especially encourage applications from women, disabled people from racialised minority backgrounds, as these groups are underrepresented throughout the technology industry.
At any point of the process, if there are any reasonable adjustments that you need to help us ensure that our recruitment process is fair and inclusive, just let us know.
Closing date for applications
- Wednesday 15th March 2023 at 23:59
- Interviews to be held w/c 20th March 2023
Complete the application form below.
We already work with selected recruiters, so ask that other recruiters don’t contact us.
What we offer
£35,000 salary depending on skills and experience.
Other benefits include a training budget, pension scheme, flexible working hours, and drinks on Wednesdays (because of hump day!).
95% of our clients are charities and not-for-profit organisations. We actively seek to work with this type of client and this means you’ll get to work with some very nice people indeed.
With our charity sector client base we can’t compete with commercial agency salaries, but we feel our comprehensive benefits package (and the knowledge your work makes a difference) balance things out.
Other benefits include:
- Profit Share (shared equally) and quarterly bonus
- 27 days annual leave, 2 volunteer days per year and an extra day of leave for each year worked (up to 5 extra days)
- Matched pension contribution up to 6%, increasing to 10% after 5 years
- Dental Plan, Income Protection and Death in Service benefit
- Health and Wellbeing Budget
- Season ticket loan and cycle to work scheme
- Dedicated training budget
- Flexible and fair working culture
- Free weekly drinks
- Free fortnightly yoga
About Fat Beehive
We’re a small and friendly team, and you get to work with our fantastic clients – all of which make a genuinely positive impact on our societies.
We are a growing team of about 35 who, when not working from home, work in a relaxed, informal office in a converted warehouse in Borough (London) and Ancoats (Manchester). There is often cake. There is often music playing. There is often laughter.
Fat Beehive is dedicated to providing a friendly, relaxed, safe, fulfilling and fair work environment – see what it’s like. We want to create an environment where people want to come to work – one that engages them to give their best.
We’ve all chosen to work in the charity design sector because we want to help bring about positive social change – and we know that starts with us as individuals. We’re always challenging ourselves to work in a way that puts awareness of power, diversity and inclusivity at its heart.
We don’t work for oil, mining, arms, banking and sweatshops. But we do work for charities that challenge these and more. Come join us.