Previously, The Schroder Charity Trust managed the hundreds of applications that they receive on paper, and had no online presence at all. The move online also raised the need for a basic brand style including a logo; something they’d never had before.
For the brand, we kept things classic and stripped-back. With no available image library, the strength of our design rested squarely on typographic principles. Our bold design keeps potentially dull pages such as forms visually interesting.