Aldi has pledged to give away all surplus fresh food from its 775 stores in the UK to local charities when its stores close on Christmas Eve.
The discounter is calling on charities and food banks to register to its festive food donation scheme to receive the free food such as fruit, vegetables, fresh meat, fish and bread.
Aldi is aiming to surpass the 450,000 meals donated to more than 300 charities across the UK last Christmas.
The initiative is an extension of Aldi’s existing food donations partnerships, which sees the supermarket work directly with FareShare and Company Shop throughout the year.
Fritz Walleczek, Aldi’s Managing Director of corporate responsibility, said: “We’re starting our festive donations scheme even earlier this year to give as many charities as possible the opportunity to apply.
“We want to give something back to the communities that we serve at such an important time of year. Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year.”
How to get involved with Aldi’s Christmas charity scheme:
Charities should contact Aldi’s Corporate Responsibility team at Christmas@aldi.co.uk before Sunday 18 November 2018 with the following details to apply:
- Organisation name
- Charity number
- Organisation focus (e.g. soup kitchen, food bank)
- Contact details
- The postcode of the three nearest Aldi stores (using the Aldi store finder)
All charities that apply must be able to collect, store and distribute fresh food. Each store can be partnered with one charity only and the pairings will be allocated on a first come first served basis.