Search Engine Optimisation
You can build it, but if you don't build it right, no one will ever find it.
By coding sites with open and accessible standards, your site will be optimised for search engine indexing. Search engines such as Google tend to ignore ‘meta’ (keyword and description) tags these days and instead index and rank pages based on the visible content of the site.
According to Matt Dwyer, Fat Beehive's lead developer, search engine optimisation isn't nearly as daunting as it may seem.
"When you add content to your website, use your keywords in not only the main text, but specifically in headings. If you are using a content management system, use the formatting for H1, H2 to break up your content.
For instance, if your keywords are 'Cancer Support Network' then a page with headings such as 'How our Cancer Support Network Works' is more effective than 'What we do.'"
The way you write your content can be styled in ways that will increase your search rankings. Fat Beehive will provide advice in this department, and even recommend copywriters that specialise in writing good web content. However, we think you're smart enough to do this all on your own!
As part of our hosting and support, we provide you with SEO advice, and if you feel the need for more detailed help, contact us for info on what else we can do to help.