We all love Google—we have even made it a verb—but why do they have to meddle all the time? A little like Facebook, they seem to be making decisions for me. They are making assumptions on what I want to see, thinking that they know me better than I know myself. Like most people, I don’t like it when people assume to know me. I am an individual and I want to be treated as such.
What am I talking about? Google’s personalised search results. If you haven’t noticed, Google have made some changes to the way your search results are filtered. What you see and what the audience of your website sees when they type in the same search terms can be very different. Why? Well, everyone’s search is based on several factors like location, the data centre being used and – this is the one I find annoying – your personalised search history.
Google takes into account your :
For a communications manager, these can cause problems when trying to measure your search engine optimisation success. If you are like me, you regularly test your key search terms by typing them into Google and seeing how you fare against the competition.
You may think you are making good progress in your search engine optimisation, but actually it’s just Google remembering your searches and bringing up your website further up the search each time. Your boss is pleased when you show him/her, but is it an accurate reflection of your hard work? You actually have no way of knowing what search results your users are seeing when they type in your key search terms without asking them.
So how can you tell if your search engine optimisation is working?
There are a couple of things you can do to make sure your optimising is making an impact:
Google is changing every day, and this won’t stop. But then the way people are using the web is also changing. I always say the most important way to drive more traffic to your website is to have the best website. If you need some help and advice on getting the most out of your website and beekeeper, remember you can have a review meeting with our new account manager at any time free of charge.
If you are interested in learning more about how to improve your search engine optimisation, we have a handy blog post.