Home
Back to Fat Beehive
Fatbeehive
Proudly providing web design to charities, NGOs, social enterprises and other not for profit organisations since 1997.
Fantastic, simple effective—a social media campaign example
When it comes to campaigning, sometimes less really is more. I recently came across a very simple and effective Facebook widget campaign, courtesy of the Guide Dogs for the Blind charity. On their Facebook page, they placed a simple widget with a form.
It ticks several boxes:
- It explains the campaign and why it’s important
- It collects and stores supporter information
- It sends through to a petition
- It converts people from simply clicking “like” to taking action for the organisation
This is a great example of campaigning with social media. Widgets like this can also be linked back to your fundraising and campaign databases, or email newsletter software. This gives you the opportunity to ask them for their support on future actions in a more direct, personal way than through mass Facebook postings.
Oh, I do love a good widget.
If you’d like to ask us about developing widgets for your social media campaign, pop us a comment below!