When it comes to campaigning, sometimes less really is more. I recently came across a very simple and effective Facebook widget campaign, courtesy of the Guide Dogs for the Blind charity. On their Facebook page, they placed a simple widget with a form.
This is a great example of campaigning with social media. Widgets like this can also be linked back to your fundraising and campaign databases, or email newsletter software. This gives you the opportunity to ask them for their support on future actions in a more direct, personal way than through mass Facebook postings.
Oh, I do love a good widget.
If you’d like to ask us about developing widgets for your social media campaign, pop us a comment below!