2012 has seen a rise in the requests for maps from our clients and it’s easy to see why. Maps invite action from the user, so they are a great way to present data in a more interesting and interactive way. There is no need for a legend or key, the user just has to hover-over or click to find out more. It’s intuitive, you know what to do.
Our clients have used maps to highlight the project areas they work in (Thera Trust), to allow users to search for their nearest spectacle recycling point (Vision Aid Overseas) and to invite users to post their own bat sightings as part of the bat survey campaign (The Big Bat Map). Some of these maps take advantage of the advancements in Google technology, some are bespoke designs especially for the clients. If you are interested in finding out more about how you might use maps on your website, call Reena your Account Manager.